{"id":2266,"date":"2024-04-15T13:12:49","date_gmt":"2024-04-15T11:12:49","guid":{"rendered":"https:\/\/www.k6gestioncultural.com\/nuestros-proyectos\/zumalakarregi-museoaren-komunikazioaren-kudeaketa\/"},"modified":"2025-04-10T11:05:39","modified_gmt":"2025-04-10T09:05:39","slug":"zumalakarregi-museoaren-komunikazioaren-kudeaketa","status":"publish","type":"projects","link":"https:\/\/k6gestioncultural.com\/eu\/gure-proiektuak\/zumalakarregi-museoaren-komunikazioaren-kudeaketa\/","title":{"rendered":"Zumalakarregi Museoaren Komunikazioaren Kudeaketa"},"content":{"rendered":"\n<div class=\"wp-block-columns are-vertically-aligned-bottom is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-bottom is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p>1989an ireki zenetik, Zumalakarregi Museoa XIX. mendeari burzko ikerketa eta dibulgazio zentro gisa nabarmendi da Euskal Herrian Azken urteotan, bere begirada zabaladuz joan da, eta erreferentziako zentro bihurtu da Euskadidko historia graikidea esparru digitalean zabaltzeko.<\/p>\n\n\n\n<p>Museoaren komunikazioa modu integralean kudeatzen dugu, eta berariazko komunikazio-kanpainak egiten ditugu museoaren eduakiak eta haren artxibo garrantzitsua hainabt entzule eta publiko espezualizaturi helarazteko. Aipagarria da Zumalakarregi museoak gaur egungo gizartearen erronkak ulertzeko egiten dituen kontakizun berrien transmisioa. Kontakizun horuek museoaren komunikazio-kanpaina guztiak hartzen dituzte. <\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-bottom is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\"><div class=\"info-project\"><p><strong>Urtea:<\/strong><br \/>\n1991tik gaur egun<\/p>\n<p><strong>Bezeroa<br \/>\n<\/strong>Gipuzkoako Foru Aldundia<\/p>\n<ul>\n<li><strong>Komunikazio planak<\/strong><\/li>\n<li><strong>Prentsa Bulegoa<\/strong><\/li>\n<li><strong>Promozio kanpainak<\/strong><\/li>\n<li><strong>Sare Sozialak<\/strong><\/li>\n<li><strong>Webgunearen kudeaketa<\/strong><\/li>\n<\/ul>\n<\/div><\/div>\n<\/div>\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<section class=\"block-slider slider\">\n    <div class=\"swiper-wrapper\">\n                                    <div class=\"swiper-slide\">\n                    <div class=\"image-wrapper\">\n                        <img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/k6gestioncultural.com\/wp-content\/uploads\/2024\/12\/1.jpg\" class=\"attachment-big size-big\" alt=\"\" srcset=\"https:\/\/k6gestioncultural.com\/wp-content\/uploads\/2024\/12\/1.jpg 1920w, https:\/\/k6gestioncultural.com\/wp-content\/uploads\/2024\/12\/1-300x169.jpg 300w, https:\/\/k6gestioncultural.com\/wp-content\/uploads\/2024\/12\/1-1024x576.jpg 1024w, https:\/\/k6gestioncultural.com\/wp-content\/uploads\/2024\/12\/1-768x432.jpg 768w, https:\/\/k6gestioncultural.com\/wp-content\/uploads\/2024\/12\/1-1536x864.jpg 1536w, https:\/\/k6gestioncultural.com\/wp-content\/uploads\/2024\/12\/1-450x253.jpg 450w, https:\/\/k6gestioncultural.com\/wp-content\/uploads\/2024\/12\/1-900x506.jpg 900w, https:\/\/k6gestioncultural.com\/wp-content\/uploads\/2024\/12\/1-992x558.jpg 992w, https:\/\/k6gestioncultural.com\/wp-content\/uploads\/2024\/12\/1-1200x675.jpg 1200w, https:\/\/k6gestioncultural.com\/wp-content\/uploads\/2024\/12\/1-1800x1013.jpg 1800w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" title=\"\">                    <\/div>\n                <\/div>\n                            <div class=\"swiper-slide\">\n                    <div class=\"image-wrapper\">\n                        <img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1920\" src=\"https:\/\/k6gestioncultural.com\/wp-content\/uploads\/2024\/12\/Museo-Zumalakarregi-Exposicion-Riff-scaled.jpg\" class=\"attachment-big size-big\" alt=\"\" srcset=\"https:\/\/k6gestioncultural.com\/wp-content\/uploads\/2024\/12\/Museo-Zumalakarregi-Exposicion-Riff-scaled.jpg 2560w, https:\/\/k6gestioncultural.com\/wp-content\/uploads\/2024\/12\/Museo-Zumalakarregi-Exposicion-Riff-300x225.jpg 300w, https:\/\/k6gestioncultural.com\/wp-content\/uploads\/2024\/12\/Museo-Zumalakarregi-Exposicion-Riff-1024x768.jpg 1024w, https:\/\/k6gestioncultural.com\/wp-content\/uploads\/2024\/12\/Museo-Zumalakarregi-Exposicion-Riff-768x576.jpg 768w, https:\/\/k6gestioncultural.com\/wp-content\/uploads\/2024\/12\/Museo-Zumalakarregi-Exposicion-Riff-1536x1152.jpg 1536w, https:\/\/k6gestioncultural.com\/wp-content\/uploads\/2024\/12\/Museo-Zumalakarregi-Exposicion-Riff-2048x1536.jpg 2048w, https:\/\/k6gestioncultural.com\/wp-content\/uploads\/2024\/12\/Museo-Zumalakarregi-Exposicion-Riff-450x338.jpg 450w, https:\/\/k6gestioncultural.com\/wp-content\/uploads\/2024\/12\/Museo-Zumalakarregi-Exposicion-Riff-900x675.jpg 900w, https:\/\/k6gestioncultural.com\/wp-content\/uploads\/2024\/12\/Museo-Zumalakarregi-Exposicion-Riff-992x744.jpg 992w, https:\/\/k6gestioncultural.com\/wp-content\/uploads\/2024\/12\/Museo-Zumalakarregi-Exposicion-Riff-1984x1488.jpg 1984w, https:\/\/k6gestioncultural.com\/wp-content\/uploads\/2024\/12\/Museo-Zumalakarregi-Exposicion-Riff-1200x900.jpg 1200w, https:\/\/k6gestioncultural.com\/wp-content\/uploads\/2024\/12\/Museo-Zumalakarregi-Exposicion-Riff-1800x1350.jpg 1800w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" title=\"\">                    <\/div>\n                <\/div>\n                            <div class=\"swiper-slide\">\n                    <div class=\"image-wrapper\">\n                        <img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/k6gestioncultural.com\/wp-content\/uploads\/2024\/12\/2.jpg\" class=\"attachment-big size-big\" alt=\"\" srcset=\"https:\/\/k6gestioncultural.com\/wp-content\/uploads\/2024\/12\/2.jpg 1920w, https:\/\/k6gestioncultural.com\/wp-content\/uploads\/2024\/12\/2-300x169.jpg 300w, https:\/\/k6gestioncultural.com\/wp-content\/uploads\/2024\/12\/2-1024x576.jpg 1024w, https:\/\/k6gestioncultural.com\/wp-content\/uploads\/2024\/12\/2-768x432.jpg 768w, https:\/\/k6gestioncultural.com\/wp-content\/uploads\/2024\/12\/2-1536x864.jpg 1536w, https:\/\/k6gestioncultural.com\/wp-content\/uploads\/2024\/12\/2-450x253.jpg 450w, https:\/\/k6gestioncultural.com\/wp-content\/uploads\/2024\/12\/2-900x506.jpg 900w, https:\/\/k6gestioncultural.com\/wp-content\/uploads\/2024\/12\/2-992x558.jpg 992w, https:\/\/k6gestioncultural.com\/wp-content\/uploads\/2024\/12\/2-1200x675.jpg 1200w, https:\/\/k6gestioncultural.com\/wp-content\/uploads\/2024\/12\/2-1800x1013.jpg 1800w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" title=\"\">                    <\/div>\n                <\/div>\n                        <\/div>\n<\/section>\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>Museoaren programazioaren dibulgalzio multikanala egitea funtsezkoa da bere eduakia entzuleei helarazteko. Gainera, komunikazio-planaren erdigunean digitalizazioa kokatzen dugu, bai edukien aldetik, bai kontatzeko moduaren aldetik.<\/p>\n\n\n\n<p>Horren ondorioz, Zumalakarregi museoa gaur egun giltzarria da historia ulertzeko, bai historia kontatzeko moduan, bai historia zabaltzeko moduan, museoaren espazio fisikotik haratago baitoa. <\/p>\n\n\n\n<p>Zumalakarregi Museotik etengabe berritzen dugu historia transmititzeko dauden formatuetan. Edukia kanal bakoitzera egokitzen dugu, betiere jakinda edukiak gidatzen duela istorioa nola kontatzen dugun. <\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Kontakizun berrien sorkuntza<\/p>\n","protected":false},"author":3,"featured_media":2261,"parent":0,"menu_order":0,"template":"","tags":[],"class_list":["post-2266","projects","type-projects","status-publish","has-post-thumbnail","hentry","projectscategory-komunikazioa-eta-estrategia-digitala"],"acf":[],"_links":{"self":[{"href":"https:\/\/k6gestioncultural.com\/eu\/wp-json\/wp\/v2\/projects\/2266","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/k6gestioncultural.com\/eu\/wp-json\/wp\/v2\/projects"}],"about":[{"href":"https:\/\/k6gestioncultural.com\/eu\/wp-json\/wp\/v2\/types\/projects"}],"author":[{"embeddable":true,"href":"https:\/\/k6gestioncultural.com\/eu\/wp-json\/wp\/v2\/users\/3"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/k6gestioncultural.com\/eu\/wp-json\/wp\/v2\/media\/2261"}],"wp:attachment":[{"href":"https:\/\/k6gestioncultural.com\/eu\/wp-json\/wp\/v2\/media?parent=2266"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/k6gestioncultural.com\/eu\/wp-json\/wp\/v2\/tags?post=2266"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}